PRIVACY STATEMENT FOR
EQUINE RESEARCH, INC. ONLINE

Equine Research, Inc. has a firm commitment to our visitors' right to privacy. This statement discloses our information gathering and dissemination practices for this web site: Equine Research Inc. Online.

What Information We Collect and Why
Visitors' domain origins are used to gather broad demographic information, such as the percentage of visitors using, for example, AOL or WebTV as their internet service provider. This information helps us to effectively design our web pages.

Our site offers a form for visitors to communicate with us, and to request information and products. We collect customers' contact information (such as their e-mail address) but this information is used internally only—we will not reveal our visitors' e-mail addresses to other companies. We use the contact information from the secure order form to send orders to our customers. We also use the customers' contact information to get in touch with the customers when necessary.

We may also collect other information provided by visitors (such as their horses' breed or type) for broad demographic analysis.

This site contains links to other sites. Equine Research Inc. Horse Books & Videos is not responsible for the privacy practices or the content of such web sites. If you feel that we are linked to an inappropriate web site, please contact us.

Security
Equine Research Inc. Horse Books & Videos has security measures in place to protect the loss, misuse, and alteration of the information under our control. Our order page is located on a secure server and all submitted personal information is encrypted while in transit to Equine Research, Inc.

Opt-Out, Corrections, & Updates
Equine Research, Inc. allows users to opt-out of receiving communications from us. We also encourage users to change or correct any information they previously provided. To opt out of receiving future communications or to change/correct information, please choose one of the following options:

• Send e-mail to erisales@equine-research-inc.com.

• Send a letter to: PO Box 8618 Tyler TX 75711.

• Call us at 903 894-0131 or fax us at 903 894-9361.

If you have any questions about this privacy statement, the practices of this web site, or your dealings with this company, please don't hesitate to contact us. Our customers are our first priority.